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+39.345.766.7747 Mon-Fri : 9AM - 5PMLet’s waste less time talking and let’s each get involved with a small contribution as long as it is concrete
Only a part of the clothing is actually used for an adequate amount of time, an excessive quantity is destroyed without ever having been worn.
Waste generated by fashion industry is a significant issue by environmental point of view. Fashion wasteful practices are well known and they involve all the stages from the manufacturing to the disposal of items. Fast Fashion and Overproduction are two key aspects of the problem. Fast Fashion is by now synonym of disposable clothing in order to be able to be updated to rapidly changing trends. Overproduction and low costs are the the means allowing Fast Fashion implementation. Overproduction and Fast Fashion feed an increasing flux of clothing to landfills and incinerators of excess inventory or garments often worn only a few times.
More often than in the past, customers look for transparency into the supply chain of fashion accessories. They want to know the origin of the materials, suppliers’ working conditions, the sustainable practices that have been adopted by the different companies involved in the production and, above all, where their money is going.
There are many reasons to sustain local productions. Local productions support local economy because raw materials and human resources are mainly chosen in the neighboring areas. Local productions are often small companies or family businesses able to establish a direct relationship with customers due to their reduced dimensions. Local productions usually have small supply chains and simplified logistics guaranteeing a higher transparency level, production control and therefore quality. Local productions sustain local traditions and their development involving community. Local productions are the simplest solution for traceability and transparent assurance.
Durability and longevity are a priority in fashion industry because they can reduce significantly waste production. Repair and maintenance assure durability avoiding an item to be transformed in waste prematurely.
People can reduce garments environmental impact using them for more time as long as they are made to last. This is why companies like ours have chosen to design and produce items that last longer.
Nevertheless, low prices encourage less virtuous behaviors as they make it very easy to purchase new products and eliminate what is no longer needed or, better, desired. It seems that technology has thought more about this aspect of trade and has not thought about, for example, how to produce “less” while still maintaining competitive prices.
By mixing together digital technology, our experience in the field of custom-made footwear and our creativity we have begun to produce only what is needed.
Trends are the essence of Fashion, you can’t deny it. The problem arises when you can’t foresee exactly how many pieces to produce to sell them all. And Nobody can.
There is no fashion without soul, and there is no soul without creativity. There is no reason why the soul and creativity of fashion cannot produce sustainability as well. Not only it is not contradictory but it is necessary. If beauty will save the world why should fashion stand by and watch?
The fashion industry is the natural environment where creativity and innovation can integrate and produce the best sustainability results.
Avoiding overproduction isn’t simple but it’s possible if you stop wasting time trying to predict future and start investing your efforts in making just what people ask, buy and look for
Wladi Rigato continues the activity of a family business founded in 1980 and specialized in the production of Made-to-Measure and Bespoke Footwear. Today we take up the challenge of making our Made-to-Measure products even more beautiful, even more popular and accessible.
